Strengths, Weaknesses, Opportunities, Threats (SWOT)
* You should analyze your territory to fully understand the strengths, weaknesses, opportunities and threats.
* A SWOT analysis enables you to look at the strengths and weaknesses, and the opportunities and threats your territory faces. By focusing on the main factors affecting your territory, now and in the future, a SWOT analysis provides a clear basis for examining your territory‘s performance and prospects.
* Take a moment now to reflect on your territory. Identify the strengths, weakness, and opportunities and threats that exist and record them below.
Reflect on your territory and identify the strengths, weaknesses, opportunities and threats that exist in your territory. Examples of strengths in a territory are growing markets and favorable economic conditions. A weakness may be that a competitor already has deep penetration in the marketplace. An opportunity may take the form of a new product being introduced by your company which is a good fit for companies in your territory. An example of a threat may be a rumor that a competitor is building a manufacturing site nearby.
Consultative Sales Training Video Series
The Sales Coaching Institute
